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Refresh gives guests the opportunity to purchase groups of items or entire rooms in pay-as-you-go fashion. By paying a low monthly fee, guests can refresh their living room furniture every twelve months, their dining room décor every 6 months, or maybe even their bathroom linens every month. The refresh assortment pairing with monthly fee possibilities can be quite expansive.

Homeownership by millennials is 9 percentage points lower than Generation X and Baby Boomers of the same age. And with renting comes moving. More over, this generation chooses quality over cost. When those two data points are combined, one can derive that nice things and moving don't go hand in hand. A membership-type model for higher priced items can also lead to strategic loyalty results.

Target.com today is a 1:1 (guest to Target) experience, whereas Supply will be a 1:many:1 (teacher to parents to Target) solution. Teachers will use Supply to notify parents when classroom supplies and essentials are needed. Additionally, parents will utilize Supply to quickly purchase and fulfill those supplies directly to the classroom. Lastly, but most importantly, teachers can share the delightful outcome of those provided supplies with other teachers in the Supply network.

Think of it as a virtuous loop. When teachers want to facilitate a craft project or host a holiday party, they can refer to their Supply network for inspiration, success stories and required items. They can notify parents for needed items in time for the classroom project. Those items can be delivered right to the classroom. After the event, teachers can share pictures and stories to parents and other teachers. With that, the process repeats.

On average, teachers spend $500 per year of their own money on supplies for their classroom. Additionally, when special seasonal events, parties or projects are scheduled, those teachers often request donations or supplies of parents to keep out-of-pocket costs at a minimum. In the case of supply requests, it requires the parents to purchase the items online or in store and have their child bring them directly to their classroom. The probability of that happening is slim to none.

It’s likely that the supplies needed are not cost-effective to ship. However, if purchased in bulk and fulfilled with Target's next-day Restock service, profitability of the transaction greatly increases. And with an audience size of over 3 million teachers, the size of the prize is substantial.

Wave is a membership program that guests would pay for like a utility or cable bill. The expectation is that they’ll often spend roughly the same amount per month. When they spend less, the difference can carry over. When they spend more, they can fund the difference. After a few months, we will have determined a guest's usage at the SKU level and we would adjust the membership cost accordingly. That way, membership costs would vary on an individual level. No one guest would have the exact same membership cost. This also would provide flexibility at the guest level to account for how individual usage may differ throughout the year depending on seasonality, personal life changes, etc.

Undoubtedly, the program would need some sort of capping or volume restrictions to prevent fraud, reselling, or otherwise abusing the membership. The volume would be SKU-based and would require heavy lifting from our data science and economics teams to arrive at what a guest could take for any given SKU per month.

What’s the single biggest pain-point, frustration, and friction when shopping? Spending money. No matter how streamlined we make the process of checking out, there is regret, anxiety, and stress associated with knowing you just spent hundreds of dollars. So what; do we eliminate payments? Do we stop exchanging any form of currency exchanged? That is exactly what we're proposing. We rid the experience of anything to do with prices, coupons, deals, comparison shopping, tracking my spending, and so on. Not to mention, the need to pull out cash, a card or device to scan. Let's take the stress out of monthly budgeting.

Open Box is a localized item API that can be consumed on by our digital platforms as well as external ones. This will enable guests to shop items on Target.com as well as other classified engines like LetGo or Nextdoor. Because they are local, we can allow for a multitide of fulfillment options when the items are purchased.

$580B in merchandise is returned to retailers every year. $90B alone is returned during the holidays.

Unfortunately, only about 50% of returns make it back onto retail store shelves. The rest, due to circumstances such as damages or opened boxes, are resold for a loss or salvaged completely.

Our collection of returned or exchanged items find their way to back-of-store clearance displays with little visibility. And our store item systems don't capture those items so they can be published on our digital platforms. Moreover, there is an opportunity for Target to resell those items in channels other than our own.

REDcard Reserve is a money-saving program that allows guests to automatically round-up purchases made on their REDcard to the next dollar. Additionally, that round-up will be matched by Target. The funds will be reserved in a secure account associated to their Target.com profile that can be applied to any purchase in the future.

Guests struggle to save money for birthday and holiday gifts because their budget simply doesn't allow for it.

“It’s a nice incentive to spend and reach a certain threshold. You could have a nice chunk of change at the holidays to buy presents with.”

Fancy Path is an interactive timeline of items viewed and favorited. A guest would share their shopping ID with someone to start sharing with them. Their recipient would then see all the items they’ve browsed on Target.com. In effect, we’d be sharing insight into what they're looking for. Both the original guest and their recipient would then narrow their picks together to arrive at the exact item they’d both agree on.

In our signature categories of Home, A&A and Baby, purchasing decisions are rarely made alone. Guests want feedback and buy-in from others before finalizing the purchase. Relating the thought process and inputs gathered during the browse process can be difficult for guests. With shared, session-based shopping histories, guests would be fully empowered to share their browse paths with others to make more informed purchasing decisions.

Canvas is an online portal for affiliate and influencer partners to obtain instruction and assets directly from Target. These could include peer-to-peer learning mechanisms, item feeds and original content that can be easily copied and pasted into their own platforms. Additionally, rules/expectations, compensation models and feedback tools can be accessed through this portal. Permissions and access to assets could vary based on the relationship the partner has with Target.

Over 25% of online renvenue can be attributed to affiliate influence.

Our guests don’t expect Target to tell them how to dress – they glean that from the world they live in. Yet we don't support influencers or affiliates with the necessary assets and resources to share us with their world. We can empower these influencers to easily provide an on-brand Target experience to their communities and channels, while still honoring their vision.

Hero is a messaging bot that is accessible on chat platforms like Facebook Messenger, Twitter and text messaging. It responds to questions about categories or individual items with information about relevant promotions and offers. Guests can then take action on the promotions returned through various digital channels.

About 30% of interactions in 2018 are happening via conversations with smart machines.

Guests need to save money so they can send their kids to summer camp, finish that DIY kitchen project or simply have a merrier Christmas. We offer savings through Cartwheel, the Weekly Ad and manufacturers’ coupons, but we don’t make it easy enough for our guests to discover every savings opportunity.

“Hero is really great. She has a great opportunity to really bring personality to the brand."

“It’s user friendly. It’s like chatting with someone at a Target store.”

hi-5 is a crowdsource platform that translates requests into deliverables, compliments of our guests. Guests can opt-in to the hi-5 community and receive notifications when their help is needed. Then, while carrying out their typical Target run, they can help fulfill someone else’s Ship From Store order by grabbing an additional item during their shopping trip and dropping it in a designated location at the store. Alternately, they may even deliver it to the guest who ordered the item.

Whether it be picking an item needed for a Ship From Store order, suggesting an item that another guests needs help purchasing or delivering an item on behalf of Target, guests can handle it all. And in exchange, they can be compensated for their time in the form of a Target GiftCard.

It costs Target roughly $1.00 per item to pick and pack Ship From Store (SFS) orders.

Guests want the right items, at the right place and in their hands when they need them. Our stores are filled with good, smart guests who are also shopping for the same items. Yet, when thinking about orders that are fulfilled from our stores, our team members can only handle so much. Order Pickup (OPU) orders are always picked before SFS orders, causing a lag in pick completion times for SFS orders.

When tested, guests were really fast at doing this (most did it in 20 minutes or less, faster than our current pick time of about 45 minutes), and they were able to do it fairly accurately, with basically the same amount of information we currently give our team member pickers. Given an aisle number, picture and DPCI, our guests (about 50 in total) had around 90% accuracy – in line with TMs today.

Tomato is the calculation of an item's overall satisfaction level. The score takes into account an item's purchased quantity, percent of inventory sold, sales rank within a category and percent of purchases returned. This score could be displayed on every item's detail page to better inform guests of an item's quality and their satisfaction after purchasing the item.

70% of shoppers reported being more likely to purchase a product if the mobile site or app they’re purchasing from displays reviews for that item.

Item ratings and reviews are crucial when shopping online. They’re effective when they are authentic and insightful for the guest. But to work, they need to be present, which isn’t always a given.

We have proprietary information for each item that could help replace reviews for items that don’t have them. And for items that do, it’s information that reviewers wouldn't know.

"A lot of products don’t have guest reviews. Or when they do they’re biased. Because they may be paid so sometimes they’re hard to trust."

"The score is more credible because it comes from the store itself, not from other people."

In categories like A&A, this score is especially important because of the speed of item turnover. Often items aren't published on our digital platforms long enough to garner reviews. By providing this score to guests, we can enhance our item detail pages and help inform purchases.

Storefront is a management dashboard and a guest-facing shopping experience that allows guests to curate a set of items to be published on a dedicated page and made available for their audience to purchase. Whether it be teachers in need of classroom supplies, company managers in need of office goods or influencers looking to promote the items they're talking about, a storefront allows them to do so easily and effectively for their unique audience.

About 50% of guests say this solves a problem they have and 45% of guests say this concept is unique to Target.

Guests love talking about the items they purchase that satisfy their needs and bring joy to their life. But they currently don't get anything in return for sharing their enthusiasm. In addition, Target doesn’t have any visibility into what purchases are being driven by these influences. This approach will change that.

“I LOOOOVE this idea! My friends are always saying, ‘This is great! Where did you get it? Does Target have any more left??’”